High confidence
Test: Address "Problems with reward and discount programs (high renewal rates, no loyalty disco..."
Test idea generated from UX research pain point found in "June 2024 Wheelock Insights - All Brands". The research identified "Problems with reward and discount programs (high renewal rates, no loyalty discounts, lack of competitive renewal rates for existing customers)." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Problems with reward and discount programs (high renewal rates, no loyalty discounts, lack of competitive renewal rates for existing customers).", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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Key Learnings
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