High confidence
Test: Address "So, no, I wouldn't recommend [company] for anyone who needs electricity."
Test idea generated from UX research pain point found in "June 2025 Wheelock Insights All brands". The research identified "So, no, I wouldn't recommend [company] for anyone who needs electricity." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "So, no, I wouldn't recommend [company] for anyone who needs electricity.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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