Winner
High confidence
Action-Oriented Navigation Label → +110% Click-Through
[company] Test #246 on Thomasnet.com: renaming a navigation item from 'Network' to 'Find Suppliers' — a clearer, action-oriented label with an explicit benefit — produced +110% increase in progression. High statistical power (47.9%).
Hypothesis
Changing a generic navigation label (e.g. 'Network') to an action-oriented benefit label ('Find Suppliers') will increase engagement.
Why This Works
Key Learnings
Expected Lift Range
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