Winner
Low confidence
Etsy: Site-wide — Better, Padded And Wider Search Bar In This A/B/C Test
Etsy just completed a cascade experiment with 3 version of their global search bar. Interestingly the cascaded version with all inherited changes, took the lead.
Hypothesis
If we test a similar change on our any pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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High confidence
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Expected lift: 5%-5%
High confidence
Research Finding
Principle
4+ Variation Tests Win 2.4x More Often With 27% Higher Lift
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Research Finding
Principle
Test Quality Peaks at 1–10 Annual Tests Per Engineer; Drops 87% After 30
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Test Idea
Winner
Pattern #14: Exposed Menu Options
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Expected lift: 0%-5%
High confidence