Winner
High confidence
Product Category Links on Homepage → +17% Sales
[company] Test #418 on Online.metro-cc.ru (online grocery store): popular product category links added near the bottom of the homepage produced +17.1% completed sales. Test #567 (mobile+desktop) adding popular categories at the top produced +5.4% sales. Low-effort navigation shortcut with reliable positive impact.
Hypothesis
Adding popular product category links to the homepage will help users navigate to relevant products faster, increasing sales.
Why This Works
Key Learnings
Expected Lift Range
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