Winner
High confidence
Pattern #14: Exposed Menu Options
[company] Pattern #14: Tests whether Exposed Menu Options improves conversion performance. Based on 5.5 evidence points, version B is Almost Certainly better. Applicable to global, home-landing, listing, pricing, product, signup page types.
Hypothesis
If we implement Exposed Menu Options on product pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Why This Works
Key Learnings
Expected Lift Range
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