Winner
Low confidence
Airbnb: Homepage — Homepage Experiment
I love how Airbnb balances formal controlled experiments (containing single isolated changes) with more exploratory ones such as on this one here. They just completed a creative homepage experiment where they tested multiple variations with multiple changes of which I will show a selected few for simplification.
Hypothesis
If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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