Winner
Low confidence
Booking.com: Listing Page — Better Calendar Widget
Booking has been testing at least 3 variations of their calendar widget - a key component that affects availability and prices of rooms. In a nutshell, the variations explored ways of letting users express more flexible date inputs in at least two ways: using day ranges and wider months. The concept looks very similar to what Airbnb has rolled out over a year ago.
Hypothesis
If we test a similar change on our listing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence
Test Idea
Inconclusive
Long Titles
copylisting
Low confidence
Leaked Test
Loser
Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
otherlisting
Low confidence