Winner
Low confidence
Airbnb: Homepage — Leap Redesign Experiment For New Hosts
Airbnb just completed testing and rolling out a successful variation for their new host landing page. The interesting thing about this experiment is that it was a leap a/b test containing many changes (some of which are being followed up with small scale a/b tests as I'm writing this). Here is my take on some of the changes along with the corresponding patterns.
Hypothesis
If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Leaked Test
Winner
Airbnb: Listing Page — Better Placement For Saving Properties
otherlisting
Low confidence
Leaked Test
Loser
Airbnb: Homepage — Both Of These Social Proof Statements
social_proofhome_landing
Low confidence
Leaked Test
Winner
Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds
social_proofhome_landing
Low confidence
Leaked Test
Winner
Etsy: Product Page — How Etsy's Product Page Design Evolved Between 2019 And 2020
otherproduct
Low confidence
Leaked Test
Loser
Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
otherlisting
Low confidence