Winner
Low confidence
Airbnb: Homepage — Leap Redesign Experiment For New Hosts
Airbnb just completed testing and rolling out a successful variation for their new host landing page. The interesting thing about this experiment is that it was a leap a/b test containing many changes (some of which are being followed up with small scale a/b tests as I'm writing this). Here is my take on some of the changes along with the corresponding patterns.
Hypothesis
If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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