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Winner
Low confidence

Airbnb: Homepage — Let Customers Explore Listings

It looks like Airbnb once again ran an exciting experiment where they sought a better way to let customers explore property listings. I managed to detect an a/b test with changes to the homepage button which then spilled over into more changes on the listing page. I'll also admit that I am not 100% sure whether this was one bigger experiment on both pages or two separate ones. Either way, here are some of the particular differences I found really interesting ...

Hypothesis

If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.

Why This Works

Key Learnings

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