Winner
Low confidence
Booking.com: Homepage — Homepage Carousel Experiment Fails
I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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