Maybe Later on Content Page ([company].org)

In this experiment, we tested a standard modal (with 2 choices) against a " Maybe Later " one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.