Loser
Low confidence
Airbnb: Signup — Signup, This Experiment Suggests
It seems to me that Booking may have attempted a replication or imitation of one of their competitors - I'll let you be the judge.
Hypothesis
If we test a similar change on our signup pages as Airbnb rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Test Idea
Winner
Blurred Product Background
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Expected lift: 0%-10%
High confidence
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Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
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Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
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Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence