Inconclusive
Low confidence
Nagging Results on Content Page (Thomasnet.com)
In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).
Hypothesis
If we persistently show social proof results across sessions, then conversion rates will improve because repeated exposure to outcomes reinforces trust and decision confidence
Why This Works
Key Learnings
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