Winner
Low confidence
Netflix: Homepage — 4 Secondary Choices - All Of
In this experiment, Netflix displayed secondary buttons in at least 4 different ways. The idea might have been related to something written about by Online Dialogue - what Bart Schutz calls Hobson's +1 Choice Effect.
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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