Inconclusive
Low confidence
Welcome Mat - Partial on Content Page (Expertinstitute.com)
In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Hypothesis
If we add a prominent welcome mat CTA at the top of content pages, then lead generation will improve because visitors see the conversion opportunity before becoming absorbed in the content
Why This Works
Key Learnings
Viewed 36+ times
Related Entries
Test Idea
Inconclusive
Pattern #99: Progress Bar
othercheckout
Low confidence
Leaked Test
Winner
Booking.com: Listing Page — Better Calendar Widget
otherlisting
Low confidence
Leaked Test
Winner
Etsy: Listing Page — 5 Vs 4 Listing Tiles
otherlisting
Low confidence
Leaked Test
Loser
Airbnb: Signup — Signup, This Experiment Suggests
othersignup
Low confidence
Test Idea
Inconclusive
Pattern #86: Temporary Sign In
otherany
Low confidence