Inconclusive
Low confidence
Welcome Mat - Partial on Content Page (Expertinstitute.com)
In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Hypothesis
If we add a prominent welcome mat CTA at the top of content pages, then lead generation will improve because visitors see the conversion opportunity before becoming absorbed in the content
Why This Works
Key Learnings
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