Inconclusive
Low confidence
Welcome Mat - Partial on Content Page (Expertinstitute.com)
In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Hypothesis
If we add a prominent welcome mat CTA at the top of content pages, then lead generation will improve because visitors see the conversion opportunity before becoming absorbed in the content
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Leaked Test
Winner
Airbnb: Listing Page — Better Placement For Saving Properties
otherlisting
Low confidence
Leaked Test
Winner
Etsy: Product Page — How Etsy's Product Page Design Evolved Between 2019 And 2020
otherproduct
Low confidence
Leaked Test
Loser
Airbnb: Product Page — Big Property Page Redesign But (Rejected)
otherproduct
Low confidence
Leaked Test
Winner
Netflix: Homepage — Secondary Sign-in And Sign-up Calls To Action
otherhome_landing
Low confidence
Leaked Test
Loser
Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
otherlisting
Low confidence