Winner
Medium confidence
Cart Resume for Returning Drop-Off Users → +6–9.7% Sales
[company] Test #510 on Formelskin.de: non-purchasers returning to homepage were shown a 'Welcome Back' summary with completed steps (vs control where they restarted the flow). +9.7% sales. Test #521 on Finn.com: users who completed checkout step 1 and returned after 7+ minutes were shown a filled shopping cart icon with resume functionality. +6.1% sales.
Hypothesis
Showing returning visitors who abandoned checkout a summary of their progress and a 'resume' option will increase completed purchases.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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