Winner
High confidence
Cart Reminder And Recently Viewed
In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Hypothesis
If we inform users that their cart and progress is saved, then conversion rate will improve because reducing re-entry anxiety encourages users to return and complete.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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