Winner
Medium confidence
Recently Viewed Products for Returning Users → +2.3% Sales
[company] Test #614 on Kay.com (jewelry): returning users were shown recently viewed items on the homepage (triggered only for returning visitors). Impact: +2.3% sales, high statistical power (58.1%).
Hypothesis
Showing returning visitors recently viewed products on the homepage will reduce re-discovery friction and increase purchase intent.
Why This Works
Key Learnings
Expected Lift Range
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