Winner
Medium confidence
Visitor Segmentation by User Type → 400%+ Conversion Lift — Voices.com
CRE split Voices.com's two distinct user types (voice-over artists and companies seeking talent) into separate conversion funnels with dedicated messaging and flows. Also added client logo social proof, tutorial videos explaining the service, and email follow-up campaigns. Research drew from 510 visitor surveys.
Hypothesis
Separating voice-over artists from companies seeking talent into separate funnels with tailored messaging would dramatically increase conversions for both segments
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
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