Winner
Low confidence
Airbnb: Listing Page — Hidden Vs Shown Price Totals
Months ago Airbnb ran this A/B test on their listing pages where they showed price totals for a given date range. This was one step beyond the already visible day rates (in the control). They also used default dates for the total calculation when someone didn't enter a date, or user specified dates when users expressed them.
Hypothesis
If we test a similar change on our listing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
pricingpricing
Expected lift: 30%-100%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
pricingproduct_page
Expected lift: 5%-10%
High confidence