Winner
Low confidence
Airbnb: Listing Page — Hidden Vs Shown Price Totals
Months ago Airbnb ran this A/B test on their listing pages where they showed price totals for a given date range. This was one step beyond the already visible day rates (in the control). They also used default dates for the total calculation when someone didn't enter a date, or user specified dates when users expressed them.
Hypothesis
If we test a similar change on our listing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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Pattern #2: Icon Labels
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Expected lift: 5%-15%
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What It's Worth
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Expected lift: 5%-20%
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Ab Test
Positive
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Expected lift: 30%-60%
High confidence
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Lower Price Frames
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Expected lift: 5%-15%
High confidence