Winner
High confidence
Pattern #2: Icon Labels
[company] Pattern #2: Tests whether Icon Labels improves conversion performance. Based on 6.0 evidence points, version B is Almost Certainly better. Applicable to global, home-landing, listing page types.
Hypothesis
If we implement Icon Labels on listing pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Why This Works
Key Learnings
Expected Lift Range
Viewed 12+ times
Related Entries
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Remove Coupon Fields
formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Winner
Right Or Left Aligned Forms
formssignup
Expected lift: 5%-15%
Medium confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence