Loser
Medium confidence
[[company]] - exp-79.0-[company]-all-price-points-on-plan-cards
Loser: [[company]] - exp-79.0-[company]-all-price-points-on-plan-cards. If we display all three price options on the plan card on the landing page and make the cheapest price option the most prominent, then the conversion rate among prospects will increase. This is because prominently highlighting the most affordable option provides clear and immediate pricing information, emphasizing the value proposition and encouraging prospects to make a quicker, more informed decision.
Hypothesis
If we display all three price options on the plan card on the landing page and make the cheapest price option the most prominent, then the conversion rate among prospects will increase. This is because prominently highlighting the most affordable option provides clear and immediate pricing information, emphasizing the value proposition and encouraging prospects to make a quicker, more informed decision.
Why This Works
Key Learnings
Expected Lift Range
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