Loser
Low confidence
Rate Toggle
Loser: Rate Toggle.
Why This Works
Expected Lift Range
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Winning Pattern
Winner
exp-80.0-dp-all-price-points-on-plan-cards
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Expected lift: 15%-25%
High confidence
Winning Pattern
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Pricing Prominency on Grid
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Expected lift: 10%-20%
High confidence
Losing Pattern
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[[company]] - exp-79.0-[company]-all-price-points-on-plan-cards
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Expected lift: -5%--10%
Medium confidence
Losing Pattern
Loser
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Pricing
Expected lift: 0%--5%
Low confidence
Research Finding
Loser
Pricing Tests on Product Chart Pages
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Expected lift: 0%-0%
Low confidence