We're Holding Your Rate Urgency

Loser: We're Holding Your Rate Urgency. If we add a component to the checkout page that indicates that [company] is guaranteeing that rate for the next X amount of time (similar to a checkout timer when buying concert tickets, or a quote guarantee when looking at insurance) we can increase the urgency that a user feels to complete the checkout flow and sign up for the plan. Test archive - countdown timers Category analysis - quote guarantees, ticket price countdown timers Lift point - urgency