Inconclusive
Low confidence
Less Or More Visible Prices
In this experiment, price was made more visible using size and a higher contrast color. Impact on progressions and bookings was measured.
Hypothesis
If we implement 'Less Or More Visible Prices' on listing pages (In this experiment, price was made more visible using size and a higher contrast color), then key conversion metrics will improve.
Why This Works
Key Learnings
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Test Idea
Winner
Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence