Inconclusive
Low confidence
Less Or More Visible Prices
In this experiment, price was made more visible using size and a higher contrast color. Impact on progressions and bookings was measured.
Hypothesis
If we implement 'Less Or More Visible Prices' on listing pages (In this experiment, price was made more visible using size and a higher contrast color), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 4+ times
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Test Idea
Winner
Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
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Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence