Inconclusive
Low confidence
Product Highlights
In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Hypothesis
If we implement 'Product Highlights' on listing pages (In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops")), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 24+ times
Related Entries
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence