Inconclusive
Low confidence
Product Highlights
In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Hypothesis
If we implement 'Product Highlights' on listing pages (In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops")), then key conversion metrics will improve.
Why This Works
Key Learnings
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Test Idea
Winner
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High confidence
Ab Test
Positive
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Experiment
Positive
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High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence