Winner
Low confidence
Grid Hero
Winner: Grid Hero.
Why This Works
Expected Lift Range
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Experiment
Positive
[company] Plans Page: User-Focused Filter Language Increases Plan Selection
personalizationproduct-listing
Expected lift: 5%-10%
High confidence
Losing Pattern
Loser
Mobile & Tablet Grid Builder Experience
Mobileproduct-listing
Expected lift: -10%--20%
High confidence
Winning Pattern
Winner
Pricing Prominency on Grid
Pricingproduct-listing
Expected lift: 10%-20%
High confidence
Experiment
Positive
[company] Plans Page: Price-Ordered Plans Increase Conversions via Processing Fluency
product-displayproduct-listing
Expected lift: 5%-10%
High confidence
Winning Pattern
Winner
Grid Page
Product Comparisonproduct-listing
Expected lift: 5%-15%
High confidence