Winner
Medium confidence
Grid Page Reorder
Winner: Grid Page Reorder.
Why This Works
Expected Lift Range
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Winning Pattern
Winner
Texas Grid Plan Builder
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Expected lift: 15%-25%
High confidence
Experiment
Positive
[company] Plans Page: Price-Ordered Plans Increase Conversions via Processing Fluency
product-displayproduct-listing
Expected lift: 5%-10%
High confidence
Experiment
Positive
[company] Plans Page: User-Focused Filter Language Increases Plan Selection
personalizationproduct-listing
Expected lift: 5%-10%
High confidence
Winning Pattern
Winner
Grid Page
Product Comparisonproduct-listing
Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Pricing Prominency on Grid
Pricingproduct-listing
Expected lift: 10%-20%
High confidence