Winner
Medium confidence
Company Logos
In this experiment, a handful of customers and contributors from [company] were added on a pricing page to test the effect on sales.
Hypothesis
If we display recognizable customer or partner logos on the page, then conversion rate will improve because social proof through brand recognition builds credibility.
Why This Works
Key Learnings
Expected Lift Range
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Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
Mobilepricing
Expected lift: 15%-25%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence