Winner
Medium confidence
Company Logos
In this experiment, a handful of customers and contributors from [company] were added on a pricing page to test the effect on sales.
Hypothesis
If we display recognizable customer or partner logos on the page, then conversion rate will improve because social proof through brand recognition builds credibility.
Why This Works
Key Learnings
Expected Lift Range
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Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence
Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
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Expected lift: 15%-25%
High confidence
Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
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Expected lift: -20%--5%
High confidence