Winner
Medium confidence
Company Logos
In this experiment, a handful of customers and contributors from [company] were added on a pricing page to test the effect on sales.
Hypothesis
If we display recognizable customer or partner logos on the page, then conversion rate will improve because social proof through brand recognition builds credibility.
Why This Works
Key Learnings
Expected Lift Range
Viewed 34+ times
Related Entries
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence