Winner
Medium confidence
Dynamic Social Proof + Scarcity on Enrollment Page → +9.7% Sales
[company] Test #436 on Designlab.com: social proof and scarcity messages were shown on course enrollment landing pages. Early in month: 'X students have already enrolled.' When fewer spots available: 'ONLY X SPOTS available.' Numbers updated dynamically. Result: +9.7% sales.
Hypothesis
Showing dynamic enrollment counts and scarcity messaging on course enrollment pages will create urgency and increase conversions.
Why This Works
Key Learnings
Expected Lift Range
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