Winner
Medium confidence
Dynamic Social Proof + Scarcity on Enrollment Page → +9.7% Sales
[company] Test #436 on Designlab.com: social proof and scarcity messages were shown on course enrollment landing pages. Early in month: 'X students have already enrolled.' When fewer spots available: 'ONLY X SPOTS available.' Numbers updated dynamically. Result: +9.7% sales.
Hypothesis
Showing dynamic enrollment counts and scarcity messaging on course enrollment pages will create urgency and increase conversions.
Why This Works
Key Learnings
Expected Lift Range
Viewed 8+ times
Related Entries
Test Idea
Winner
Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups
navigationlanding
Expected lift: 10%-25%
High confidence
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Loan Form: USPs + Awards + Time-to-Complete Indicator → +87% Conversion
formlanding
Expected lift: 10%-55%
High confidence
Test Idea
Winner
Multi-Step Form (Gradual Reassurance) → +36.4% Leads
formlanding
Expected lift: 15%-45%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence