Winner
Medium confidence
Social Counts (Activity Numbers) on Service Platforms → +19–26.8% Leads
[company] Tests #369 and #380 on Getninjas.com.br: showing the number of service requests per month per category (+26.8% leads) and the average earnings from a category (+19.6% leads) both produced significant wins. Social counts work well when the numbers are impressive and relevant.
Hypothesis
Showing the number of active users, service requests, or transactions in a category will add social proof and motivate sign-ups.
Why This Works
Key Learnings
Expected Lift Range
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Related Entries
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence
Test Idea
Winner
Pop-up Demo Request Form on High-Intent Page → +26% Demo Requests
popuplanding
Expected lift: 15%-35%
High confidence
Test Idea
Winner
Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups
navigationlanding
Expected lift: 10%-25%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence