Winner
Medium confidence
Social Counts (Activity Numbers) on Service Platforms → +19–26.8% Leads
[company] Tests #369 and #380 on Getninjas.com.br: showing the number of service requests per month per category (+26.8% leads) and the average earnings from a category (+19.6% leads) both produced significant wins. Social counts work well when the numbers are impressive and relevant.
Hypothesis
Showing the number of active users, service requests, or transactions in a category will add social proof and motivate sign-ups.
Why This Works
Key Learnings
Expected Lift Range
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Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
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High confidence