Winner
High confidence
Video Testimonials + Subscription Table Above Fold → +6.7% Purchases
Paltalk (B2C video chat) had subscription options not visible above the fold. Test 1: showed all options in a table above the fold with features, added customer testimonials → +6.74% purchases. Test 2: pop-up for pricier credit packs → $3,900 revenue uplift. Test 3: improved Virtual Gifts visibility → +11.32% CVR, +57.32% ARPU (~$21,000 uplift).
Hypothesis
Showing all subscription options in a comparison table above the fold with customer testimonials will reduce decision paralysis and increase purchases.
Why This Works
Key Learnings
Expected Lift Range
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