Inconclusive
Low confidence
Money Back Guarantee
If we implement 'Money Back Guarantee' on listing pages, then conversion metrics will improve based on documented A/B testing evidence.
Hypothesis
If we implement 'Money Back Guarantee' on listing pages, then conversion metrics will improve based on documented A/B testing evidence.
Why This Works
Key Learnings
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Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence
Test Idea
Inconclusive
Long Titles
copylisting
Low confidence
Leaked Test
Loser
Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
otherlisting
Low confidence