Neutral
Medium confidence
Filled Or Ghost Buttons
In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts. The control had a higher contrast from a solid background color, and the variant was lower contrast. Impact on add to cart and sales was measured. (A/B test was inverted to B/A in order to fit the pattern).
Hypothesis
If we implement 'Filled Or Ghost Buttons' on listing pages (In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts), then key conversion metrics will improve.
Why This Works
Key Learnings
Expected Lift Range
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Test Idea
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