Inconclusive
Low confidence
Supporting Theme Images
In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.
Hypothesis
If we implement 'Supporting Theme Images' on listing pages (In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image), then key conversion metrics will improve.
Why This Works
Key Learnings
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Neutral
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Loser
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