Positive
Medium confidence
Crossnet Sports: Oddit UX Audit Drives 20% Increase in Add-to-Cart Rate
Crossnet, a sports equipment brand (four-way volleyball game), worked with Oddit for a UX audit. Post-implementation, add-to-cart rates increased 20%. Crossnet's product is unique (four-way volleyball net) requiring education — better product page presentation of the gameplay experience and social proof would drive ATC.
Hypothesis
Expert UX audit of Crossnet's product pages and site will identify friction points preventing visitors from adding products to cart, resulting in significant ATC rate improvement.
Why This Works
Key Learnings
Expected Lift Range
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Positive
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