Positive
Medium confidence
Soshe Beauty: Oddit UX Audit Nearly Doubles Conversion Rate
Soshe Beauty worked with Oddit for a full site UX audit. Post-implementation, conversion rate increased 3-5% (absolute) with a 2-week payback period on the report cost. The brand nearly doubled their conversion rate. Beauty ecommerce typically converts at 1-3% — a 3-5% improvement likely represents a near-doubling from a low baseline.
Hypothesis
UX audit and redesign recommendations for a beauty brand will address trust, product presentation, and checkout friction to significantly improve conversion rate.
Why This Works
Key Learnings
Expected Lift Range
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