Positive
Medium confidence
Roo & You: UX Optimization Lifts CVR 40% While Increasing New Customer Acquisition 25%
Roo & You, a home goods brand (likely inflatable furniture/play), worked with Oddit for a site UX audit. Post-implementation, CVR increased 40% and new customer acquisition increased 25% alongside a doubling of ad spend. The new customer growth during a period of increased ad spend suggests the UX improvements made paid acquisition more efficient — a key signal of real conversion lift.
Hypothesis
Site UX improvements for Roo & You will improve overall conversion while also improving the quality of traffic by converting more first-time buyers (new customers).
Why This Works
Key Learnings
Expected Lift Range
Viewed 48+ times
Related Entries
Cro Program
300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores
Product Page to Checkout Funnel Redesign for Furniture Retailer
pdp_optimizationmultiple
Expected lift: 50%-200%
High confidence
Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC
Subscription Dog Food Funnel: Mobile and Checkout A/B Testing
mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
273% Category Page Conversion Increase, 33% Product Page Conversion Increase, 50% Sales Increase In 9 Months For Swiss Outpost
Category Page Overhaul and Product Page Redesign for Online Watch Retailer
category_page_optimizationmultiple
Expected lift: 30%-100%
High confidence
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay
Product Page Redesign and Checkout Optimization for eBay
pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
42% Conversion Rate Improvement Against A 25% Stretch Goal Within 8 Months For Reliance General Insurance
Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization
checkout_optimizationmultiple
Expected lift: 20%-45%
High confidence