Positive
Medium confidence
Roo & You: UX Optimization Lifts CVR 40% While Increasing New Customer Acquisition 25%
Roo & You, a home goods brand (likely inflatable furniture/play), worked with Oddit for a site UX audit. Post-implementation, CVR increased 40% and new customer acquisition increased 25% alongside a doubling of ad spend. The new customer growth during a period of increased ad spend suggests the UX improvements made paid acquisition more efficient — a key signal of real conversion lift.
Hypothesis
Site UX improvements for Roo & You will improve overall conversion while also improving the quality of traffic by converting more first-time buyers (new customers).
Why This Works
Key Learnings
Expected Lift Range
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