Positive
Medium confidence
Braxley Bands: Site-Wide UX Optimization Drives 40% Conversion Increase and 8% AOV Lift
Braxley Bands, a watch band and accessories ecommerce brand, worked with Oddit for a site-wide UX optimization. Post-implementation results included a 40% increase in site-wide conversion rate and 8% increase in AOV (average order value) in-cart. The dual improvement in both CVR and AOV suggests the recommendations improved product presentation and cross-sell/upsell elements simultaneously.
Hypothesis
A holistic UX audit of Braxley Bands' site identifying friction in product discovery, trust-building, and cart will produce both higher conversion rates and higher average order values.
Why This Works
Key Learnings
Expected Lift Range
Viewed 10+ times
Related Entries
Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC
Subscription Dog Food Funnel: Mobile and Checkout A/B Testing
mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
42% Desktop And 35% Mobile Conversion Rate Increase; 22x ROI For Soft Surroundings
Mobile Conversion Parity Program for Women's Fashion Retailer
mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores
Product Page to Checkout Funnel Redesign for Furniture Retailer
pdp_optimizationmultiple
Expected lift: 50%-200%
High confidence
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay
Product Page Redesign and Checkout Optimization for eBay
pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
18-20% Increase In Conversion Rates Generating $900K Incremental Revenue For Catalina Crunch
DTC Subscription Funnel Optimization for Health Food Brand
checkout_optimizationmultiple
Expected lift: 10%-25%
High confidence