Positive
Medium confidence
Human Improvement: UX Audit Doubles CVR from 1.75% to 3.5% with 25% AOV Lift
Human Improvement, a health and wellness brand, worked with Oddit for site UX optimization. CVR doubled from 1.75% to 3.5% and average order value increased 25%. Starting from a 1.75% baseline (typical for the category), doubling CVR represents moving from below-average to above-average performance for health supplements/wellness ecommerce.
Hypothesis
Expert UX audit of a health and wellness ecommerce brand will identify conversion blockers that, when fixed, will double conversion rate and increase average order value.
Why This Works
Key Learnings
Expected Lift Range
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