Free HubSpot course covering inbound conversion optimization, landing page testing, and lead generation optimization with HubSpot certification.
HubSpot Academy offers a free conversion optimization course as part of their broader inbound marketing education platform. The course covers conversion path optimization, landing page best practices, A/B testing within HubSpot, lead generation strategies, and how to use data to improve conversion rates across the inbound funnel.
The curriculum is structured around HubSpot's inbound methodology, making it especially relevant for teams using HubSpot's marketing platform. However, the core CRO principles — hypothesis formation, test design, and data analysis — are universally applicable. The course includes video lessons, quizzes, and a certification exam.
HubSpot Academy courses are completely free and the certification is widely recognized in the marketing industry. For CRO beginners working in B2B or inbound marketing contexts, this course provides an accessible entry point to conversion optimization concepts without any financial commitment.
The most comprehensive CRO certification program in the world, with 85+ hours of advanced content taught by senior practitioners.
Advanced experimentation program from Reforge covering experiment design, statistical rigor, and scaling testing culture at growth-stage companies.
Free official Google training covering GA4 fundamentals, data analysis, and campaign tracking with an industry-recognized certification.
Free CRO courses and certifications from VWO covering A/B testing fundamentals, advanced experimentation, and conversion optimization strategies.