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CRO.CAFE Podcast

Hosted by CRO specialist and psychologist Guido X Jansen, covering experimentation, customer experience, and optimization with expert guests.

Overview

CRO.CAFE is one of the most well-known podcasts dedicated to conversion rate optimization, hosted by CRO specialist and psychologist Guido X Jansen. Every episode is packed with knowledge that inspires and motivates listeners while providing practical tools to improve their CRO practice.

The podcast features interviews with leading CRO practitioners, experimentation experts, and behavioral scientists from around the world. Topics cover everything from A/B testing methodology and statistical significance to organizational culture, psychology-driven design, and career development in the CRO field. Guido's background in psychology adds a unique dimension to conversations.

CRO.CAFE has a strong European perspective, making it particularly valuable for the international CRO community. The podcast publishes regularly and maintains a rich archive of episodes covering the full spectrum of conversion optimization topics. It is consistently ranked among the top CRO podcasts globally.

Key Features

  • Expert guest interviews
  • Psychology-driven CRO insights
  • International experimentation perspectives
  • Behavioral science deep dives
  • Career development content
  • Regular publishing schedule
  • Rich episode archive

Pros & Cons

Pros

  • + One of the longest-running CRO podcasts
  • + Unique psychology-meets-CRO perspective
  • + Strong international guest roster
  • + Consistently high-quality episodes

Cons

  • European focus may feel less relevant to US listeners
  • Some episodes are in Dutch
  • No video format
  • Episodes can vary in length

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