An intimate 3-day experimentation retreat on Texel Island, Netherlands, with a maximum of 220 attendees for deep learning and networking.
Conversion Hotel is a unique 3-day experimentation conference held on the island of Texel in the Netherlands. Founded by Ton Wesseling, the event is limited to a maximum of 220 attendees, creating an intimate environment where practitioners can engage deeply with speakers and peers over the course of a full weekend.
The 2026 edition is scheduled for November 20-22 on Texel Island. The conference covers advanced experimentation methodology, CRO strategy, behavioral science, and data-driven optimization. The island setting is intentional — by removing attendees from their daily routines and placing them in a shared environment, Conversion Hotel creates conditions for focused learning and genuine relationship building.
Conversion Hotel has built a loyal following among senior CRO practitioners, particularly in Europe. The conference is known for its high-quality talks, respectful atmosphere, and the lasting professional relationships that form during the weekend. It is consistently rated as one of the best experimentation events in the world.
A 3-day residential AI and experimentation conference in Austin, TX, where attendees and speakers stay together for talks, networking, and collaboration.
The UK's premier CRO and experimentation conference and awards, featuring practical sessions from industry experts and networking with leading practitioners.
An intentional retreat for mid-to-senior experimentation professionals at Sea Palms resort on St. Simons Island, Georgia.
Optimizely's annual customer conference covering experimentation, digital experience, and product updates across content, commerce, and testing.