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Opticon

Optimizely's annual customer conference covering experimentation, digital experience, and product updates across content, commerce, and testing.

Overview

Opticon is Optimizely's annual customer conference, bringing together experimentation practitioners, digital marketers, and product teams for sessions on A/B testing, personalization, content management, and digital commerce. The event typically takes place in October in San Diego, USA.

Sessions feature a mix of product updates, customer success stories, best practice workshops, and networking opportunities. Content covers Optimizely's full digital experience platform including experimentation, content management, and commerce capabilities. The conference is valuable for both current Optimizely customers and teams evaluating enterprise experimentation platforms.

Opticon provides unique access to Optimizely's product team, roadmap previews, and beta features. For teams running Optimizely, the conference is an opportunity to learn advanced platform techniques, connect with other customers, and influence product direction. The broader experimentation methodology sessions are valuable regardless of which testing platform you use.

Key Features

  • Optimizely product roadmap previews
  • Customer success case studies
  • Experimentation best practices
  • Digital experience platform sessions
  • Hands-on workshops
  • Networking with enterprise practitioners
  • Beta feature access

Pros & Cons

Pros

  • + Direct access to Optimizely product team
  • + Enterprise experimentation case studies
  • + Hands-on workshops and training
  • + Strong networking with enterprise users

Cons

  • Heavily Optimizely-focused
  • Less relevant for non-Optimizely users
  • Enterprise pricing for tickets + travel
  • Product marketing mixed with education

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