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Experimentation Island

An intentional retreat for mid-to-senior experimentation professionals at Sea Palms resort on St. Simons Island, Georgia.

Overview

Experimentation Island is a retreat-style conference for mid-to-senior professionals in growth, product, data, and experimentation. The second edition takes place February 24-26, 2026 at the Sea Palms resort on St. Simons Island, Georgia, hosted by Kelly Wortham (Test & Learn Community) and Ton Wesseling (founder of Conversion Hotel).

The event is designed as an intentional retreat rather than a traditional conference. The resort setting on a barrier island creates a focused, distraction-free environment for learning and relationship building. Sessions cover advanced experimentation topics with a focus on practical application, and the small format ensures meaningful interactions between attendees and speakers.

Experimentation Island bridges the CXL Live and Conversion Hotel models for the US market, offering the intimate retreat format that has proven so effective for deep learning and professional connection. The collaboration between Kelly Wortham and Ton Wesseling brings together the best of US and European experimentation communities.

Key Features

  • Resort retreat format
  • Mid-to-senior professional focus
  • Small, intimate group
  • Advanced experimentation topics
  • Cross-discipline attendees (growth, product, data)
  • US + European organizing team
  • Focused learning environment

Pros & Cons

Pros

  • + Intimate retreat format on barrier island
  • + Curated mid-to-senior attendees
  • + Bridges US and European CRO communities
  • + Organized by respected community leaders

Cons

  • New event — still building track record
  • St. Simons Island requires travel
  • Premium pricing for ticket + resort
  • Small capacity limits access

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