Affordable marketing automation platform with built-in A/B testing, heatmaps, and session replay from Freshworks.
FreshMarketer (part of Freshworks CRM) is a marketing automation platform that includes built-in conversion rate optimization tools like A/B testing, heatmaps, and session replay. The platform merges CRO tools with marketing automation, email campaigns, and contact management in a single affordable package.
FreshMarketer's A/B and split URL testing capabilities allow users to experiment with webpage variants using a user-friendly visual editor. The platform includes auto-allocation to winning variations and automatic experiment pausing. Beyond testing, FreshMarketer offers heatmaps, session replays, funnel analysis, and a drag-and-drop landing page builder.
Pricing starts at just $19/month with a free plan available, making it one of the most affordable options for small businesses wanting CRO capabilities. While it's not a pure A/B testing tool — the focus is broader on marketing automation and lead engagement — it provides solid entry-level experimentation features for teams on a budget.
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