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Fathom Analytics

Privacy-first web analytics with a simple dashboard, cookie-free tracking, and GDPR compliance out of the box.

Overview

Fathom Analytics is a privacy-first web analytics tool that provides simple, actionable website metrics without tracking personal data or using cookies. The platform is designed for website owners who want to understand traffic and conversions while respecting visitor privacy and avoiding the complexity of Google Analytics.

Fathom offers a clean, single-page dashboard showing pageviews, unique visitors, average time on site, bounce rate, and referral sources. The platform includes event tracking for custom conversions, UTM parameter tracking, and email report digests. Fathom's infrastructure is designed for speed and reliability with EU data isolation.

Pricing starts at $14/month for up to 100,000 pageviews, scaling to $74/month for higher traffic volumes. A 7-day free trial is available. Fathom is GDPR, CCPA, ePrivacy, and PECR compliant, requiring no cookie consent banners. The platform is particularly popular among indie developers, bloggers, and privacy-conscious businesses.

Key Features

  • Cookie-free tracking
  • Simple dashboard
  • Event tracking
  • UTM tracking
  • Email report digests
  • EU data isolation
  • Custom domains
  • Uptime monitoring

Pros & Cons

Pros

  • + No cookie consent banners needed — fully privacy compliant
  • + Beautiful, simple dashboard with zero learning curve
  • + EU data isolation for GDPR compliance

Cons

  • Very basic analytics — no funnels, segments, or cohorts
  • No free plan available
  • Not suitable for product analytics or complex tracking

Integrations

WordPressWebflowSquarespaceCarrdGhostConvertKit

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