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Plausible Analytics

Lightweight, privacy-friendly web analytics with a sub-1KB script and no cookie consent needed.

Overview

Plausible Analytics is a lightweight, open-source web analytics tool designed as a simple, privacy-friendly alternative to Google Analytics. The platform provides essential website metrics in a clean, single-page dashboard without using cookies or collecting personal data.

Plausible's tracking script is less than 1KB in size (45 times smaller than GA4), resulting in faster page loads and minimal performance impact. The platform provides key metrics including visitors, pageviews, bounce rate, visit duration, and referral sources, along with goal conversions and custom event tracking. UTM parameter tracking is built in.

As an EU-based, open-source platform, Plausible is GDPR-compliant by design and does not require cookie consent banners. Pricing starts at $9/month for 10K monthly visitors, with transparent scaling based on pageviews. The platform can be self-hosted for free or used as a managed cloud service.

Key Features

  • Privacy-first analytics
  • Lightweight script (<1KB)
  • Cookie-free tracking
  • Goal conversions
  • UTM tracking
  • Open source
  • API access
  • No consent banners needed

Pros & Cons

Pros

  • + Extremely lightweight — 45x smaller than GA4 script
  • + No cookie consent banners needed (GDPR-compliant by design)
  • + Simple single-page dashboard is refreshingly clear

Cons

  • Limited advanced analytics — no funnels or path analysis
  • No free plan (self-hosting excluded)
  • Not suitable for complex product analytics needs

Integrations

WordPressGhostWebflowCarrdSquarespaceGoogle Search Console

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