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FullStory

Digital experience intelligence platform with autocapture technology, powerful session replay, and frustration signals.

Overview

FullStory is a digital experience intelligence platform that combines session replay, heatmaps, and product analytics to help teams understand and improve user experiences. The platform automatically captures every user interaction without manual event tagging, using its patented autocapture technology.

FullStory's session replay is among the most powerful in the market, with pixel-perfect reproduction of user sessions across web and native mobile apps. The platform's DX Data Engine indexes every interaction, allowing teams to search for specific behaviors, build funnels, and create user segments. Frustration signals automatically detect rage clicks, error clicks, dead clicks, and thrashed cursors, helping teams prioritize UX issues.

FullStory offers a free tier with 30,000 sessions/month and 12 months data retention for up to 10 users. Paid plans include Business ($199/month), Advanced ($499/month), and custom Enterprise (from $999/month). Full-featured enterprise plans typically range from $12,000 to $150,000+ per year depending on session volume.

Key Features

  • Autocapture technology
  • Pixel-perfect session replay
  • Heatmaps
  • Frustration signals
  • Product analytics
  • Mobile app support
  • Search & segment
  • Error click detection

Pros & Cons

Pros

  • + No manual event tagging required with autocapture
  • + Excellent session replay quality across web and mobile
  • + Free tier with 30K sessions/month

Cons

  • Enterprise pricing can reach $150K+/year
  • Can be resource-intensive on high-traffic sites
  • Learning curve for advanced search features

Integrations

SegmentSlackJiraSalesforceGoogle AnalyticsAmplitudeIntercom

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